Serious inquiries welcome. Prospectus available.

 

New Issue -to- Seasoned.
25 Top Tier Banks’

MTN’S  A Paper
No POF Upfront

*Unsubordinated/Unrestricted*

*Coupon Start at- 4% *

Step 1:
Telephone call between program manager and the Owner of the Funds- (In
Control Of-Name on the account)

1)Program manager gets on a call with the Buyer and Provider/Owner/Title
Holder of the paper.(KYC)

2) A Non Solicitation Letter is issued.  (USA REQUIREMENT ONLY)

3)Followed by an Indicative Term Sheet & Application.

All of the Elements of the Assets and structure are in the Indicative Term
Sheet.

4)Settlement is Bank to Bank.

(That’s pretty much it.)
The program manager is the appointed Legal Agent/Intake Officer, to
provide upfront compliance.  This is required as a buffer per S.E.C.
(Non-Solicitation)Regulations.  The program manager gis paid by the seller
so not included in any Fee Agreements with intermediaries.

Provider can ‘Customize, Structure, and Taylor’ any type of Bond for a
‘Client/Buyer’ to Buy and Hold.  Realistic spreads of 1-5 Points

Note is delivered DVP EURO CLEAR
NO SBP

For T-STRIPS-&-BG'S-We require LOI with POF-Up front.
Proof–Of-Funds;
This can be can be a Sanitized recent Bank Statement or Tear Sheet
(White-out or Black-out account numbers). Or Standard, 2 Banker-Signed,
SKR Letter
from the depository bank works best: not a free form swift

Starting the first of December, our affiliate lender will be offering conventional small business loans from $50,000 to $1M. This decision was made to assist those clients who are more comfortable with conventional financing. However if a client can meet the minimal requirements, their loan request is guaranteed.
The program will work as follows:
1. Loan amounts from $50k to $1M
2. 10% cash contribution
3. No credit check
4. No previous tax returns needed
5. Interest rate will be fixed. Current rate is 3.5%
6. Loans can be capitalized for up to 18 months with 1% added to the loan term for every 6 months of capitalization (For those of you who are not familiar with the term, capitalization is simply delaying the first debt payment for up to 18 months. This allows sufficient time for the borrower to raise the capital to start making their debt payment.)
7. Client will choose the loan schedule between a 10, 15, 20, or 30 year term
8. Loan proceeds will be delivered in 6 months to borrowers’ bank account
9. 100% return of borrower’s cash contribution in addition to a 6% NON-PERFORMANCE payment will be refunded if the loan is not secured within the 6 month term.
10. No CIS or site inspection will be required
How To Apply
The borrower will fill out an online application which will include providing a POF bank statement no older than 3 business days showing their 10% cash contribution along with providing an executive summary or business plan. The project or business will be reviewed by our loan committee. If the loan request is pre-approved, the client will receive an engagement fee agreement and wiring instructions. Once the client returns the fee agreement and wires their 10% cash contribution, they will receive their loan agreement and amortization schedule for the plan they chose.
About DFS Mundialmente, SL.
DFS Mundialmente, SL. and DFS Worldwide, LLC., can arrange money for when your business needs it the most. We Specialize in helping businesses with their cash flow, by providing solutions for the ever present need for money. We do this in several ways including factoring, purchase order funding, equipment leasing, asset based lending, leasing and or purchasing bank instruments, commercial loans, JV arrangements assisting in the purchasing of oil products, gold, diamonds, leveraging in ground as well as out of ground valuables for private placement opportunities to raise working capital, assisting with business credit enhancing opportunities such as leased proof of funds, verification of deposits in top 25 world banks if needed and many other funding alternatives. We value professionalism; being fair; recognizing that what’s best for the customer is what’s best for us; we don’t compromise our principles to do a deal. We take pride in our work and our relationships.

The Small Capital Non-Recourse Loan program for small businesses. This program was designed to assist those clients who need funding from $50k to $10M and who cannot qualify for conventional bank financing, for a variety of reasons such as bad or no credit, not having the required equity to contribute, which at the current time will range from 25-50%.
The proceeds of the loan request may also be used for a start-up, which most banks decline. DFS Worldwide, LLC. looks to help the small business owners to get the money they seek to accomplish their financial goals.
To qualify for a non-recourse loan, the project or business must meet one of the following guide-lines.
1. The project or business must create jobs.
2. The project or business must create housing
3. The project or business must help the environment
Our non-recourse loans acts the same as a grant, where there is no repayment of the loan. The capital is raised through our affiliate international trading company where the company has over 100,000 active accounts under management. All accounts are insured against any loss of principle.
However, in order to receive this type of loan, the client is required to contribute a minimum of 10% cash into their loan request. The main benefit to receiving a non-recourse loan is there is no repayment required. And there are no broker fees or commission taken from the loan proceeds. The trader’s profits along with the consultant’s commission are built into the platform.
However, due to the nature of the platform, the client will receive their loan proceeds in one payment at the completion of the trading cycle, which is 210 days or approximately 10 months. If a client needs their funds delivered on a traditional monthly or quarterly draw schedule, then this type of loan structure will not meet the client’s needs.
In addition to the 10% contribution, there is a $5,000 consultation fee to issue the Memorandum of Understanding (MOU). This MOU fee is 100% refundable in addition to a 10% non-performance fee if our affiliate company fails to successfully raise the required capital within the 10 months’ time-frame.
This program is intended to help business owners who can’t meet the traditional banking standards. I hope this letter has given you some insight as the services DFS Worldwide, LLC. offers. If you wish to proceed simply forward proof of funds from a bank statement showing your company has the ability to contribute 10% towards the project or business in addition to the cost of the MOU.

The current recession has taken a terrible toll on families through-out the US. Unemployment is at an all time high, millions of homes have been foreclosed on and the average student loan debt is $100,000.

Because of this, DFS Worldwide, LLC would like to make you aware of an extraordinary program. This program was designed to assist the millions of individuals who are suffering financial hardships, due to the current state of a miserable economy and high unemployment in addition to a lack of capital available for business owners.

DFS Worldwide, LLC. is helping struggling families by assisting them to obtain a $100,000 Financial Aid Grant. DFS Worldwide, LLC. can also assist you in obtaining a $100,000 grant, to use as you see fit. But first, please allow me to explain who we are and what our primary function is.

WHO IS DFS Worldwide, LLC.?

DFS Worldwide, LLC. is a Private Consulting and Capital Enhancement firm, which specializes in providing Non-recourse loans and Grants for business owners and individuals who can’t qualify for conventional bank financing. DFS Worldwide, LLC. is not a direct lender. However, DFS Worldwide, LLC. With a firm that has special relationships with a variety of International affiliate partners such as Private Placement Platforms, Foundations, Trusts, Grant Providers, Non-recourse Lenders and Managed Buy/Sells owners. By having access to our affiliate partners,  DFS Worldwide, LLC.  can obtain the cash one needs to meet our clients’ financial objectives.

The vast majority of U.S. residents are unaware that there are Private International Corporations and entities that specialize in raising large sums of capital for businesses and individuals who for a variety of reasons can’t qualify for conventional bank loans. The method of raising large sums of capital is proprietary in nature. The secret is having access to the capital enhancement sources. DFS Worldwide,LLC’s sole function is getting our clients to that source.

WHAT ARE GRANTS?

Grants are potentially a meaningful source of funds for many kinds of projects and groups, and applying for them can be a source of great hope and excitement. At the same time, few subjects in nonprofit management are surrounded by such dread and mystery. To get a realistic perspective about grants, first understand what grants are not.

Grants are not “free money” the government or foundations have “sitting around” to randomly “give away.” And most grants awarded to small nonprofits are not million-dollar gifts courtesy of the fortunes of Bill Gates or Andrew Carnegie.

Instead, grants are donations of money given to charitable (501c3) nonprofit organizations and public agencies in order to meet specific, agreed-upon goals. Grants may come from charitable foundations, corporations, service clubs, or government agencies. They take time to apply for and receive – often up to12 months between application and, if approved, delivery of the money. Grants are most often given away by “Private Sources” and small, local foundations that care about local citizen efforts. It makes sense to see a grant as a fair deal between colleagues whose interests are similar, but whose resources are different. Private Sources, Foundations and other grant makers are organizations like your nonprofit or school. They have missions and goals just like you do. When a funder awards you a grant, they are doing so because what you plan to do with the money fits in with their own goals, initiatives, and dreams, and often with their founder’s stated wishes.

THERE IS A COST ASSOCIATED WITH RECEIVING A GRANT

There is a misconception that grants are free. But this is a false assertion. There is a tremendous amount of time and effort in obtaining grants. Countless hours are spent contacting our affiliate partners for the purpose of matching our clients funding request, with our affiliates programs. The consultants and employees of our affiliate partners also have families to provide for and must be compensated for their services. This is what is meant by the client being able to qualify for acceptance into the program. Unfortunately at the current time, DFS Worldwide, LLC. cannot accommodate clients in obtaining a grant, without the client having the financial capability to cover the cost associated with obtaining the grant.

HOW TO QUALIFY FOR $100,000 GRANT

By enrolling into DFS Worldwide, LLC. special grant program, an individual can receive a $100,000 Financial Aid Grant to be used as one sees fit, regardless of their income status. However, there is a cost associated with obtaining the grant.

There is a 6 month term plan with a one time consultation engagement fee of  $5000.00

The proceeds from the Grant can be used for any legal purpose! Although the grant program was originally designed to assist parents who desperately need help in getting the capital to pay for their child’s college education, the program has been revised. The grant can be used for a variety of purposes such as:

• College funding • Paying off student loan debt • Paying off credit card debt • Paying off a mortgage • Supplementing retirement • Starting a business • And much more…

As long as the proceeds of the grant are not used in any illegal manner, there are no restrictions on its use.

PERFORMANCE GUARANTEE!!!

DFS Worldwide, LLC. Affiliate company makes this guarantee. At the end of the MOU period, if the affiliate company has failed to provide a grant worth $100,000 to the grant sponsorthe affiliate company will refund 100% of the engagement fee paid by the sponsor, in addition to another 12% added to the engagement fee. You have absolutely nothing to lose and $100,000 to gain by enrolling into the grant program.

Please keep in mind this is limited opportunity. Once we have reached the maximum amount of clients, we will stop accepting new applicants. This is a tremendous opportunity available to anyone suffering financial hardships and for those who are looking for a way to eliminate that problem. DFS Worldwide, LLC. looks forward to helping you achieve your financial objective, whatever they may be.

TOP 50 PRIME WORLD BANKS

BANK NAME	COUNTRY
1.    BNP Paribas SA, Paris	FRANCE
2.    The Royal Bank of Scotland Group PLC, Edinburgh	UK
3.    Credit Agricole SA, Paris	FRANCE
4.    Barclays PLC, London	UK
5.    Deutsche Bank AG, Frankfurt am Main	GERMANY
6.    Industrial & Commercial Bank of China Limited, Beijing	CHINA
7.    Lloyds Banking Group PLC, London	UK
8.    The Bank of Tokyo-Mitsubishi UFJ Ltd, Tokyo	JAPAN
9.    JPMorgan Chase Bank National Association, New York	USA
10.  Banco Santander SA, Boadilla del Monte,	SPAIN
11.  Societe Generale, Paris La Defense,	FRANCE
12.  Bank of America NA, Charlotte	USA
13.  China Construction Bank Corporation, Beijing	CHINA
14.  UniCredit Spa, Milan,	ITALY
15.  Agricultural Bank of China Limited, Beijing	CHINA
16.  UBS AG, Zurich,	SWITZERLAND
17.  Bank of China Limited, Beijing	CHINA
18.  Sumitomo Mitsui Banking Corporation, Tokyo	JAPAN
19.  ING Bank NV, Amsterdam	NETHERLANDS
20.  HSBC Bank PLC, London	UK
21.  Commerzbank AG, Frankfurt am Main	GERMANY
22.  Citibank NA, New York	USA
23.  Bank of Scotland plc, Edinburgh,	UK
24.  Credit Agricole Corporate and Investment Bank, Paris La Defence	FRANCE
25.  Credit Suisse Group, Zurich	SWITZERLAND
26.  Intesa Sanpaolo Spa, Milan	ITALY
27.  Rabobank Nederland, Utrecht	NETHERLANDS
28.  Mizuho Corporate Bank Ltd, Tokyo	JAPAN
29.  Banco Bilbao Vizcaya Argentaria SA, Madrid	SPAIN
30.  Mizuho Bank Ltd, Tokyo	JAPAN
31.  The Norinchukin Bank, Tokyo	JAPAN
32.  Nordea Group, Stockholm	SWEDEN
33.  ABN AMRO Holding NV, Amsterdam	NETHERLANDS
34.  National Australia Bank Ltd, Melbourne	AUSTRALIA
35.  Natixis, Paris	FRANCE
36.  Fortis Bank SA/NV, Brussels	BELGIUM
37.  Wells Fargo Bank NA, San Francisco	USA
38.  Royal Bank of Canada, Toronto	CANADA
39.  Banque Federative du Credit Mutuel, Strasbourg	FRANCE
40.  Westpac Banking Corporation, Sydney	AUSTRALIA
41.  Landesbank Baden-Wurttemberg, Stuttgart	GERMANY
42.  Credit Suisse International, London	UK
43.  KfW Bankengruppe, Frankfurt am Main	GERMANY
44.  Danske Bank A/S, Copenhagen	DENMARK
45.  National Westminster Bank Plc, London	UK
46.  The Hongkong and Shanghai Banking Corporation Limited, Hong Kong	HONG KONG
47.  Commonwealth Bank of Australia, Sydney	AUSTRALIA
48.  DZ Bank AG Deutsche Zentral-Genossenschaftsbank, Frankfurt am Main	GERMANY
49.  The Toronto-Dominion Bank, Toronto	CANADA
50.  Australia and New Zealand Banking Group Limited, Melbourne	AUSTRALIA

From Bankersalmanac.com available at 16th February 2011

Top bank instruments may be useful for clients who need additional collateral. This collateral can potentially be used for project funding, investment, or trade options. The leased bank instruments we offer can be irrevocable, assignable, callable, and transferable. They may be posted on DTC, Euroclear, and SWIFTed via Mt 760. These instruments may be used as collateral and/or credit enhancement for 1+ year(s). This option gives the ability to receive a leased instrument at their bank with additional time to pay. Clients will be offered between 3-30 days for payment of the entire leasing fees. This should allow sufficient time for the client to obtain funding against the instrument if desired. The client may pay for most of the instrument leasing fees out of the loan proceeds if necessary. Bank to Bank Delivery, Verification, and Authentication.  Top 50 World Bank Instruments are delivered via MT760.  An account with the issuing bank will be created for the client and the instrument issued from that account!  The client will be required to complete the account establishment docs and clear bank compliance. Client will be able to show his banker a TEAR SHEET of cash on deposit in the account that will back the instrument! This should make his banker very happy. Most instrument providers require the complete leasing fees to be escrowed and paid upon delivery of the instrument without exception. With this option, clients are offered between 3- 30 days to pay for the entire leasing fees given they have the required security deposit. The client may pay for most of the instrument leasing fees out of these loan proceeds if necessary.  Client will be required to escrow a small security deposit prior to delivery of MT760. The Security Deposit required must be transferred into a neutral Escrow facility and held in Trust. §     2M USD – 14.99M USD – $250,000 USD §  15M USD – 49.99M USD – 2% of Instrument Face Value §  50M USD – 99.99M USD – 1.5% of Instrument Face Value §  100M USD – 500M USD – Calculated on a case by case basis Minimum deposit required is $250K, POF’s demonstrating the interested leaser has leasing capabilities is required to move forward. Security Deposit will cover the cost of account set up, creation of, and delivery of their instrument as outlined in mutually accepted contracts.

Our lender has an appetite for New York City area loan requests! Anything with a decent completed value will be considered. Opportunities, hard money, refinances, refurbishment, construction, expansions, and acquisitions are all fair game.
Below are other often overlooked market niches that are closing. Look to your existing clients or start a marketing program to generate business in these areas:

 
* Business loans are making a comeback

* purchase order or mobilization loans

* technology ventures from startups through mid-caps

* business acquisition and expansion loans

* opportunity loans with added value

* agriculture loans – commodities

* JV programs for those high LTV situations

* JV partners for short term commodity sales

* hard money loans INCLUDING LAND LOANS

* unusual situations, government or bank guaranteed loans .  What is needed for success?  On the whole, private lenders are looking for the same information and will conduct the same due diligence as the banks to make a positive funding decision. They are looking for great business ideas, at the right time, with a solid business plan, that includes contingency scenarios and realistic forecasts, backed by experienced professionals who have a financial stake in the business.

 1. Las Vegas, City Center,  Foreclosure, Note $4B, can be purchased for
     $1B +1% commission. $150-$200M down, Bank to hold the note with no
     payments for 1 year. We have a management company with 44 years
     experience that can make money. The place is only 6 months old.

 2. Las Vegas foreclosure, invested $1.6B, needs  $1-1.2B to finish, Make
    Offer

 3. Atlantis, Bahamas, asking $4B, make offer
    Due to the nature of the sales, buyer will pay all commissions.

 4. 2 casinos $98M netting $30M per year.

 5. 1 casino $100M netting $33M a year

In order to do a Self-Underwritten initial public offering and be allowed to solicit investors, you must go public and file a registration statement with the SEC and follow other guidelines and procedures, which we assist you with. The president of our affiliate US. based law firm company is an experienced securities attorney so we have a great deal of experience structuring deals. A traditional IPO entails going to an investment banking firm, while paying all the going public legal fees in advance, then they try to raise the capital for you. There is usually no guarantee they will raise the money for you. With a Self-Underwritten IPO even a start-up company can go public. In a Self-Underwritten IPO you cut out the middle man, which is the investment bank. We take you public and then you can raise the capital yourself, since your company is now public. Once you register your offering and follow other guidelines you can advertise your investment offering directly to investors through TV, emails, and other forms of advertising. This is something private companies are precluded from doing. Because the president of the affiliate company is a securities attorney, the fee is only $100,000 or less.
Ben & Jerry’s Ice Cream Raised its first $750,000 through an IPO Ben & Jerry’s then used these funds to build a new factory and to expand their marketing and distribution nationwide. The company followed up the initial offering they did to the public with a $5.8 million offering on NASDAQ just one year later. This additional capital allowed Ben & Jerry’s the financial means to aggressively expand their sales & marketing and distribution nationally and internationally, becoming one of the founding “socially responsible” companies we know and love today. The company was later sold to Unilever for $326 million, which still carries on most of the founders’ traditions today.
Mendocino Brewing Company: $3.6 million raised in Self-Underwritten Initial Public Offering Hopland, California, Mendocino Brewing Company raised $3.6 $3.6 million in six months for a new brewery through word-of-mouth and cards placed in six-pack containers of ale. In addition, they also placed newspaper ads in the food section of the paper every weekend for a couple of months and caught the attention of investors. Mirenco, Inc.: $650,000 raised in a Direct IPO they did themselves. The fuel conservation company, Mirenco, Inc., raised $650,000 using word of mouth alone with an IPO they did without an investment banking firm. A subsequent public offering brought in $10 million in under a year. The first $340,000 came from existing shareholders, which was used to launch a ninety-day newspaper and radio campaign throughout Iowa to raise the balance.
Portland Brewing: $7 million raised in four Self-Underwritten IPO’s The Portland, OR, brewery raised about $7 million in four direct offerings, promising shareholders a free pint of beer a day for qualified investments. The first offering, for $500,000, was sold out in three days based on a newspaper ad at Christmas time. The company followed with two additional offerings, using both print ads and radio to effectively get the word out. The president and CEO of the company made personal calls to sell shares. The company’s mailing lists were also used to advertise offerings.
Spring Street Brewing: $1.6 Million raised in the Internet IPO in less than thirty days The New York-based brewery hosted a website for its direct initial public offering and attached notices to six-packs of its Wit Ale urging customers to visit its site or call the company for more information, including a prospectus. In one month, investors paid $1.85 per share, investing a total of $1.6 million for an interest in the microbrewery.
Annie’s Homegrown: $3.6 million raised in an direct offering. Like coupons, the natural and organic food company put “tombstone” notices in boxes of macaroni and cheese to let customers know they were raising money to expand the company. Customers or prospects responded by requesting a prospectus by telephone, mail, e-mail or at Annie’s website. The company raised $3.6 million at $6 per share in a year, and created an army of goodwill ambassadors among customers.
Blue Fish Clothing: $4 million raised in a Self-Underwritten IPO Blue Fish Clothing, maker of hand-painted clothing in Frenchtown, NJ, completed a Direct Public Offering for $4 million primarily to customers that believed in the organically grown, pesticide-free cotton clothing the company is known for colorful hangtags in the shape of fish were placed on all of the clothing they sell, drawing a lot of inquiries from customers. The company announced an early end to the offering to create scarcity, and reached the maximum by the early completion date, with half of the investments made in the last few days.
Chinaberry, Inc: $675,000 raised in a Direct IPO Chinaberry is an international catalog company that offers family-centered books and other items. The objective of their Self-Underwritten IPO was to be owned by employees, customers, and other investors who supported and shared their values. The offering was designed primarily to be marketed over the internet. The company had a loyal customer base and announcements of the offering were included in catalogs and product shipments, as well as direct mail and email messages.
Cornerstone Bancorp: $5 million raised in a direct offering in thirty days The community bank Cornerstone Bancorp raised $5 million in a direct offering within thirty days from a mailing to customers and associates. The average investment was $18,000.
Costco Costco used the funds from its first offering to open three warehouses the first year in Seattle, Portland, Spokane, and six more in the second year. Capital from their funding gave them a war chest for marketing and PR which in turn gave them the look and feel of an inevitable success. With that amount of cash they built a head of steam and became the first company to grow from zero to $3 billion in sales in less than six years.
Costco now has 540 warehouse stores and sales totaling $76 billion in 2010.
Hahnemann Laboratories, Inc.: $467,000 raised in a direct IPO The offering was promoted to customers of a homeopathic bookseller and a homeopathic software company.
JOMY: $1 million raised in a direct IPO in ninety days Boulder, Colorado, JOMY was a ten year old company that sold security ladders nationwide. The company was generating $1 million in sales and had a history of profits. But the company needed to expand to meet pent up demand. JOMY was also a possible acquisition target with a substantial, diverse client list. A personal sales letter was used to pique investor interest in coming to a sales presentation. The sales letter talked about the large untapped need for JOMY ladders, credibility of the company, growth projections and potential of the expanded company. Investors from a variety of backgrounds were targeted with a personalized letter. In all, the sales letters brought in a sufficient number of investors to generate $1 million for JOMY in ninety days. JOMY sales subsequently tripled over the next several years.
LaserLock, Inc.: $1 million raised in a direct IPO in sixty days LaserLock provides authentication services and counterfeiting prevention cloud-based software. The company raised $1 million in a DPO in just sixty days, from investors the CEO knew. Eighty percent of the investors in contact with the CEO invested in the company.
NACEL Energy $1.2 Million raised in sixty days via Self-Underwritten Offering NACEL Energy Corporation is one of the first companies in the nation developing utility-scale wind power generation, sustainably and with local partners in the field. They were founded in February 2006 and by December 2007 had completed their first Direct IPO at $1.2 million.
Omware: Raised their first $1 million through a Direct IPO. They used these funds for an accelerated national sales push by both recruiting top sales and sales management talent and simultaneously expanding into four regional offices in Denver , Seattle , St. Louis and Atlanta . Software giant Intuit bought Omware for $42 million just eighteen months after their $1 million DPO.
Original Beverage Corporation: $900,000 raised in a Self-Underwritten IPO in less than six weeks The maker of Reed’s Original Ginger Brew raised over $900,000 with a Direct Initial Public Offering in less than six weeks from a large customer base. Each bottle of ginger brew included a neck tag directing people to the company web site where they could download the offering documents. The company followed up with a phone call within a couple days to answer questions and close the sale with the investor’s credit card.
Real Goods: $4.6 million raised in two Self-Underwritten Initial Public Offerings Real Goods a Ukiah, CA, catalog direct marketing company selling alternative energy products, tapped its customers twice, raising $4.6 million through two direct IPO’s. In both instances, the offerings were oversubscribed and numerous investors were turned down.
The Red Rose Collection: The Red Rose Collection is a mail order catalog business in Burlingame , California , that sells clothing, jewelry, and personal growth products. Red Rose targeted its customers through an aggressive marketing campaign, including an advertisement of their stock in each catalog. Red Rose grew revenues from $25,000 to $14 million in a span of eleven years and was named to INC Magazine’s 500 fastest growing privately-held companies for three straight years.
Tully’s Coffee Corporation: Raised $4.5 million The Seattle coffee company used radio, newspaper ads, and promotion through its retail stores to raise $1.5 million in its first direct IPO, and its second brought in an additional $3 million in less than a year.
Z-Tech, Inc.: $3.6 million raised in a Direct IPO Z-Tech, Inc., an innovative shoe company, did a mailing to their 10,000 customers, offering a free pair of shoes for a $250 investment, three free pair for a $500 investment and so on up to ten free pairs of shoes. The shoes retail for $150 a pair. They ran radio and newspaper ads and conducted investment preview evenings. They raised $3.6 million in a Direct IPO in under twelve months.